Shankar’s I audio Release- Arnold Taught Lesson about Punctuality

Yes, that’s true Arnold Left I audio function Soon. We can’t See Arnold in I audio release Photos. Rajinikanth released the CD to Puneeth raj kumar. Surprisingly Arnold was missing from the scene.

Yesterday I wrote a blog post about “What Arnold going to do with I?”, after reading that post one of my friend who is in movie industry called and explained about that exactly happened in Audio function. He agreed with my Post that Arnold not having any connection with the movie except the film loosely bound on Body building and man’s Beauty. He also added that Arnold did a wonderful job of teaching us about Punctuality.

Last time when Jackie Chan was invited a s chief guest for aascar Ravichandran’s, The producer of Dasavatharam and I, Jackie thought us about simplicity and courtesy. But In I audio release Arnold took chance to teach us about time and punctuality.

When Arnold was invited to I function He planned very well his first India trip. After small jetlag, Morning He visited tamilnadu CM, later he gave appointments to few artists and fans. After function He planned to take rest and Leave to Delhi. There he had other trip plans.

So the schedule given to Arnold about the function was 3.30 Pm to 8.30 PM. As per plan he will be staying there until end of the function. But something messed up, The function was not started as per the plan. It got delayed until 7.00 Pm.

Arnold was asked to wait until the function start. He was ready at 2.30 Pm and simply waiting. Waiting.. Waiting long. Rajini and Kaml to informed previously about the delay. Unfortunately Kamal was having Stomac upset due to food poising at last minute he informed that he can’t participate.

Vikram was asked to do special makeup which will take long the worst part is to clear the make-up at least it will take 2 hours. Due to the delay n start, Vikram can’t able to Clear his make-up and due that he was absent in the release photo.

Arnold entered around 7.30 Pm but he was strict with his plans, He got irritated about the Delay. Arnold expressed his concern to the I Producers about the delay and He excused from Staying long. As per his schedule he got ready at 2.30 Pm and attended the function and left at 8.30 PM. Unfortunately Audio was released at 9.30 Pm.

When Arnold was requested to talk immediately, Even Bobby Simha does not know that He is going to leave soon. Simaha requested Arnold to Talk about Movie Later, But Arnold Replied that He only will decide when to talk and what to talk. It may sound arrogant but on the other hand it’s the words of the man a simple farmer from Austria came to Hollywood and become an action star. It’s his confidence and winning formula.Punchulity and inviduality is the secret of Arnold’s Success. Right?

They spent Corers to conduct this function still it was mystery why the delay is caused. We need to wait to hear the I Producer side story about the delay; do they have any meaningful reason for the delay?

“I” Movie Audio Release- Scar-crow Arnold, Disappointing songs, and Annoying Hype

On Sep 15, in Chennai, whatever happened in the name of marketing, audio release, or grand celebration of Shankar’s movie “I” was unacceptable and irksome fuss.

Latest technology development puts more pressure to movie industry. Audience’s opinions, reviews critics and spoilers are shared through SMS or as social media status very quickly. This is real challenge to film marketing peoples.

This challenge can be handled in two ways, one, what I can call it as genuine and progressive way, through presenting the movie with all possible technical aspects, and screwing the screenplay. This will bring new technologies to the market and new techniques to present a movie. A progressive leap for movie industry. The other way is cheating or crook’s way was fake hypes or created with help of gimmicks and with lot of wrong promises a product is sold.

In both ways, their primary goal is to make money as soon as possible than the reviews about the movie spread. We are witnessing both things happening now either in Hollywood or kollywood (Tamil movie industry).

We take movies like Avatar, Tin-Tin , Jigirthanda   or  Mudasupatti.This films too marketed well, used proper media and social media techniqs.But their true victory lies in their content and presentations. The plots of those movies are known, old, and predictable. But the script was skewed, crafted well. The presentation was awesome with good music, CG, acting etc..

But, the movie I took the other way. It was using gimmicks.

What does Arnold do with this film? They paid him 10 crores to just visit and stay in stage for few minutes. He too read whatever the script handed to him.  Ironically, I producer kept arrears to the lower wage technicians and they are in strike. This actually made to stop shooting one song. Yes one song was pending now. Shankar too agreed it. For that song they even constructed a 2 crore set and it was left unused.

The teaser and songs are most disappointing. But that half-baked product was marketed as one of legendry movie and the creator are legends. I am really sorry I have respect on Shankar about his earlier movies and the movies he produced. I have respect on A R Rahaman on his heart touching Hindustani and mind blowing western music. Movies like Kadal, Marian and I songs are bit same. I can’t find difference in music.

Yesterday facebook and youtube was struck with all this I Stuff. Awkward really.

Arnold walking; Arnold entering; Arnold in gym; Arnold in toilet. Most annoying trivia is  Vikram did that Vikram did this. Stop what the great thing Vikram did? Did he increased his body weight, shaped to six packs, and reduced his weight! What it’s all going to do with a good cinema?

In the movie Philadelphia and Tom hanks’ acted as a HIV patient he reduced his weight which is meaning full, What is the use of tuning your body for masala flicks, CG is more than enough ?

Why this trivia’s are most interesting to movie goers. I am not anti-masala cinema or I am too much supporter of art-house cinemas. I am against to hypes, and gimmicks.

A good movie don’t need this stuffs, but our so called movie-creators-drug-business was using all possible technology, and their money for buying all kind stupid things around the world? What money can’t buy?

They may have Shakira for item song, Messi for audio release. We admire it and will popularize those idiotic activities in the name of fan. You are not only killing art, but the very good audience and their minds.